Key Account Management for Law Firms - Keeping it Real

Key Account Management for Law Firms - Keeping it Real

Brief Course Description

More firms are realizing the importance of investing effort in relationship building with their top key clients – but where do you begin? This webinar will help you set realistic expectations from launch to full flight, the “must have” components of a well-run program and even how to predict the likelihood of success before you launch a key account management (KAM) program.

What you will learn:

  • What success looks like in years 1 through 5 – the view from those who have “been there”.
  • Innovations that make a difference.
  • Ideas to mitigate the inevitable challenges.

Faculty: Evelyn Dempsey, Bereskin & Parr LLP

Evelyn Dempsey is the Head of Marketing and Business Development for Bereskin & Parr LLP - a highly regarded IP law firm widely recognized for their expertise in trademark portfolio management, patent prosecution and IP litigation. In addition, she provides strategic planning, marketing and business development consulting services to non-profits, associations and professional services organization.

 

Registration and fees:

On Demand Webinar - No Charge

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Course Categories:

Business Development and Client Service
Law Firm Management
Process Improvement and Technology
Practice Area Expertise
General Legal Skills and Personal Development
Talent Management
Knowledge Management
Project Management